We spoke to independent designer and nature enthusiast James Wood about his fantastic new project, Peck Wildlife, which aims to create educational wild bird feed mixes for children and beginners. Like us, James emphasises how important a child’s interaction with nature is for their development.

peck wildlife examples

“I’ve always found it bizarre how, in the UK, we stigmatise feeding wild birds as a pastime for older generations yet, when given the opportunity, children love to feed wild animals. Alongside this, it’s been shown that a child’s area of roaming freely around their home has declined by 90% since the 1970’s. Creating Peck seemed like a no-brainer, a product where a child can learn and interact with nature safely from home”

Each pot contains 3 collectable cards—with 70 to collect in total—and one sticker. The cards contain super useful information about each bird, such as where to find them and what they eat. The rarer bird cards are harder to find, relative to how each bird is in the wild.

example peck wildlife collector's card

The money raised through Kickstarter will help cover the project’s minimum order quantities and help ‘kickstart’ the products into production. James insists he has big plans for the future, and hopes that a successful campaign will help him to develop more ideas to encourage interaction with nature.

If you think you might be interested in supporting Peck Wildlife then head over to Kickstarter to watch the video and back the project.

peck video screenshot

The campaign will run until October 1st, so let’s all work together and lead it to success! Starting by sharing this page on Facebook and Twitter... GO GO GO!


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