At the heart of our mission is a simple idea. If we are to rewild childhood we need to do more than talk about the benefits of Wild Time - we need to solve the issues that are directly stopping us from getting enough. These knotty, complex, systemic issues are going to need a commitment to experiment, innovate and create new ideas for families, communities and schools. Wild Labs is a collaboration with long-time partners in our mission, Swarm.

We're looking for brands, NGO’s, public sector, activists, foundations and funders who want to partner, fund and support the Wild Labs process.

We've used this approach in multiple ways of the last three years and we've created some impactful new interventions. How might we work together to create something to rewild childhood together?

Project Wild Thing


A film to engage more people in the wonder and potential of the natural world. Read more

Wild Time App

An app to help parents spend more time outside with their kids. Read more.


Wild Time Learning

A learning platform to help take teachers outside the classroom. Read more.

Rewild the city

An intervention in Birmingham to help local communities reclaim and re-design outdoor community space, and much much more. See more.

We're looking for new partners and collaborations - please get in touch using the form below. 

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How Wild Labs works:

Wild Labs mission is experimental innovation to help accelerate the shift to more free range childhoods, nature rich communities, wider ecological literacy.

Wild Labs uses an open design approach that will build new networks, create rich content and communications material for all partners throughout the process. To make it happen we bring together brilliant minds from diverse sectors including technology, business, research, health and wellbeing, design, outdoor play, nature connection, gaming, branding, storytelling, community activism together with children and families to participate in pioneering innovation programs.

The typical co-creation process would work according to these principles:

  • Firstly we develop hypotheses, innovation areas and learning criteria as inputs into the process.

  • We then gather intelligence from the whole system community, including the voices that don't usual get heard (the unusual suspects).

  • The main part of the process is a programme of co-design and prototype development using open challenge formats.

  • We then test outcomes with users, iterate and learn.

  • We'll develop the ideas and launch the product, service, intervention.

  • Finally we will undertake a process of review, iteration and learning before we consider how we might further develop and scale the idea.

Its time to turn talking into action.

A more beautiful wild world is waiting.